Ashley Merrill

Senior copywriter and brand-voice strategist with 15+ years writing for DTC, lifestyle, and consumer brands — including Framebridge, Shutterfly, Mixtiles, easyplant, and Poppy. I specialize in turning brand positioning into copy that moves: integrated campaigns, website and product pages, lifecycle email, and long-form brand storytelling — plus the editorial systems, voice guidelines, and AI-enabled workflows that keep teams on-brand at scale. I've built my career on both the agency and brand side. As Director of Content & Marketing at Framebridge, I owned brand voice and copy for integrated campaigns across web, email, retail, OOH, and direct mail. Before that, six years at FGS Global — a global strategic communications agency — producing cross-platform communications for globa...