Ashley Mason

Innately curious storyteller and brand strategist with over a decade of experience turning consumer insights into compelling stories. I worked in New York for the most influential publications covering every facet of the food, beverage, and retail industry.This allowed me to develop a keen eye for identifying emerging consumer behaviors and desires before they hit the mainstream—a perspective I've brought to creating innovative digital marketing strategies for top premium BevAlc brands, like Franzia, Cupcake Vineyards, and J. Lohr Wine. Beyond these household names, I've developed go-to-market strategies for promising new beverage brands poised to make their mark in the industry.BevAlc Clients: Cupcake Vineyards (#2 in the premium wine category); Franzia (Top U.S. wine brand by volume);...