I'm Arron Thomas, Director of Marketing Operations at Good Kids Creative, a digital-first marketing and creative agency with offices in Los Angeles and Toronto. I built my career on a simple but hard-won belief: every creative decision should tie back to a business outcome, and every media dollar should have a reason to exist. Before agency life, I worked brand-side at William Grant & Sons, where I led the Canadian market launch of Sailor Jerry rum, developing the kind of ground-level market intuition that most strategists only theorize about. That experience shaped how I think about brand building: not as a campaign exercise, but as a long-game of attention, trust, and cultural positioning. Today I lead marketing operations for clients in craft beer, CPG, hospitality, and public h...