Antonio Cappiello

I'm the founder of PricePush (pricepush.app), a tool that automates localized in-app purchase and subscription pricing for mobile apps across both the App Store and Google Play. PricePush uses Purchasing Power Parity (PPP) to set country-specific prices in 190+ territories, so developers stop leaving revenue on the table in markets like India, Brazil, Turkey, and Argentina where USD-pegged pricing breaks down. Before PricePush I shipped 8 indie iOS and Android apps, which is where I hit the pricing problem firsthand. I can speak to: App Store Connect and Google Play pricing mechanics, PPP vs FX exchange rates, Apple's price-point ladder and territory rules, subscription economics across 190 countries, in-app purchase pricing strategy, common mistakes developers make when expanding in...