Ankur Shiv Bhandari
Founder and CEO at Asbiverse Group (Building the Commercial Excellence standard for Consumer Goods and Retail | Route to Shopper® | The Shopurai® Way | Author)
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Founder and CEO at Asbiverse Group (Building the Commercial Excellence standard for Consumer Goods and Retail | Route to Shopper® | The Shopurai® Way | Author)
Every dollar of revenue in Consumer Goods and Retail is decided by a shopper. Every brand investment, every trade promotion, every piece of packaging culminates in a single moment ; the moment someone reaches for one product instead of another. And yet, remarkably, nobody owns the system for it. Ankur Shiv Bhandari (ASB) has spent more than 25 years inside this industry ; across more than 50 countries, working with organisations including Kellanova(Kellogg’s), Unilever, Panasonic, Philips, P&G, Accenture, and WPP ; and has seen the same gap everywhere: the Intent Gap between knowing what needs to be done and consistently executing it at the point of shopper decision. In addition to his Commercial Experience, ASB tries to give back to society and Ankur’s dedication to public servic...
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