Ankita Pathak

I'm the co-founder of OneMetrik, an AI-native B2B growth marketing agency working with SaaS, fintech, and edtech companies across India, the US, APAC, and Australia. Before OneMetrik, I spent 11+ years in fintech and BFSI marketing, including Bajaj Finance and JP Morgan, running demand generation in one of the most regulated and most saturated categories in marketing. That's the lens I bring to everything: what actually moves pipeline when your category is crowded and your buyers have seen every playbook. Topics I can speak to with depth: AI and search: how AEO/GEO is reshaping SEO, what it takes to get cited in AI-generated answers, why keyword-first thinking is breaking, and how to measure brand visibility inside LLMs. Paid media for B2B: Google Ads and LinkedIn strategy, account ...