Alyson Dutch

Alyson Dutch has spent nearly 40 years answering one question: How do you inspire demand for something the world doesn't yet understand? Her expertise spans public relations, affiliate PR, thought leadership, product and service marketing, advertising, and crisis management. She has worked from Bangkok to Johannesburg and Wichita to New York, managing media, global events, cultural icons, and breakthrough innovations. Known for shaping perception, Alyson believes perception shapes history—and consumer behavior. Her ability to translate complex ideas into irresistible stories has generated ROIs ranging from 350% to more than 156,000% for every client she has represented—an uncommon distinction in the PR industry. As founder of Brown + Dutch Public Relations, she has launched innovation...