Alicia Grande

With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 as the first “functional cosmetics” makeup brand. Her path into beauty began early in retail, but it was discovering a lash-enhancing serum that truly worked for her, after experiencing postpartum hair loss that propelled her entrepreneurial spirit into high gear. Early in her career, Alicia hosted The Health Buzz, a radio show where she interviewed top experts and doctors about beauty trends and innovations. The founding of Grande Cosmetics and its award-winning hero product, GrandeLASH-MD Lash Enhancing Serum, a revolutionary formula that promotes longer, thicker-looking lashes, was inspired by those insights. After 17 years as Founder and CEO, Alicia transitioned into the role of Chief Visionary Office...