Alice Sluchenkov

I am a passionate and data-driven marketing leader with 8 years of experience working with first tier global companies in a diverse range of industries including fast food/QSR, luxury consumer goods, automotive, and telecommunications. I have proven strengths in: - campaign and category management, - product management and commercial planning, - brand communications strategy and development, - project management and GTM strategy, - media strategy and planning (traditional/linear TV, CTV/OLV, search, display, social media, etc.), - measurement framework development and KPI monitoring, - competitive analysis and market research, - partnerships with national mass-market retailers (Amazon, Costco, Best Buy, Walmart, Canadian Tire), - agency relationship management, - marketing budget man...