Ali Smith

My sweet spot is the one-layer-deeper than most, we scratch deeper than the corporate announcement. Whether thats the misconception worth challenging, the inbound industry shift, or the expert perspective that makes a complicated topic feel clear. My work spans media outreach, campaign strategy, journalist relationship-building, press materials, source positioning, and editorial link-building. The goal is not to spray pitches into the void and hope one grows legs. It’s to make the story useful, timely, credible, and easy for journalists to say yes to. I’ve contributed expert commentary and been featured across outlets including Forbes, HuffPost, Newsweek, Daily Paws, Chewy, Kinship, Mashable, Scary Mommy, Apartment Therapy, and more. I understand what it feels like to be the strategist,...