Alexandra Gociu

I'm the founder of DetoxBoss, a mobile app helping people quit alcohol, nicotine, or cannabis, and the founder/creative director of Trufanda, a brand strategy studio I've run since 2015. I spend my days at the intersection of behavior change and product design, building tools for recovery and talking to founders and brands about how design shapes trust. Happy to speak to: sobriety and recovery apps, the psychology of habit change in product design, building a wellness startup as a solo founder, or brand strategy for health/wellness companies.