Alex Shen

Alex Shen is the founder of Deepwove, a product development and manufacturing company for premium womenswear brands, launched in 2026 from Hangzhou, China. Since 2015, Alex has been building premium womenswear manufacturing capability inside a group of 30+ specialized factories that have developed for brands like Reformation, Staud, Doen, and Cult Gaia. Deepwove is new. The capability behind it isn't. What Alex kept seeing across a decade: a founder lands on a reference, a mood, a silhouette she can see in her head — and the sample that comes back is close enough to describe but wrong enough to reject. Factories can manufacture. Few can develop. Agents can translate, but add cost without adding capability. The hardest part was never the sewing — it was the gap between a founder's visi...