Alayna Lopez

I lead marketing at Realm, a national project management firm that guides franchise brands through every stage of a buildout, from site documentation to opening day. We serve as the franchisee's in-house project manager, coordinating design, permitting, bidding, construction, and closeout across tenant improvement, ground-up, and modular projects nationwide. I can speak to what makes franchise buildouts succeed or stall: general contractor relationships, permitting delays, and keeping a 180-day build on schedule.