Ahmad Farzan

Ahmad Farzan is the founder of Evaluat, a UK company that measures how online shops behave when a lot of people arrive at once. He has spent years building and load-testing high-traffic Adobe Commerce and Magento storefronts, where the gap between an all-green load test and what customers actually experienced at peak was impossible to ignore. He built Evaluat to close that gap. Instead of measuring server response times, it runs every simulated shopper in a real browser, so the results show what a customer actually sees: how long a page takes to become usable, where a checkout starts to fail, and how much traffic a store can carry before it breaks. He works with retailers and with the agencies and hosting providers that build and run their stores, rehearsing Black Friday and large camp...