Adam Barber

Your potential customers are doing more and more online research and they're requiring multiple interactions and touchpoints before they make a decision. Only brands that offer relevant, useful and engaging content, on multiple digital channels, will be in the mix when they're finally ready to speak to sales. The good news is that this challenging landscape has created some fantastic opportunities for the best digital marketers to get ahead of their competitors. Here are three examples:    * Get to your audience before the competition * If you're a marketing decision maker, you have to be ready to compete at every stage of the sales funnel. But find ways to get at your audience before your competitors and you can give yourself an unassailable advantage. Insert your brand at the start o...