Abby Herman

With over nine years of experience in digital marketing, I’ve built a foundation of expertise in SEO and digital strategy. As an SEO Strategist at HealthPartners, I helped optimize top traffic driving site content and targeted campaign planning. Previously, I was the Director of Strategy and Search at Snap Agency, where I led a team of SEO and media strategists to deliver ROI driven success for clients across B2B and B2C industries. I am passionate about creating and executing search engine optimized content that drives traffic growth and user engagement through a holistic and collaborative strategy. Through empathy, consumer insights, and analytic analysis I am committed to finding the ideal balance between organic traffic growth and the ever-coveted “brand moment” with the end user....