Aaron Evans

Aaron Evans is President of Story Group, a strategic communications firm advising executives, public figures, and brands on crisis communications, reputation management, and media strategy. He has two decades of experience coaching c-suite executives, elected officials, non-profit leaders, and other high-profile figures through high-stakes media moments. He brings a working operator's perspective to public-figure reputation strategy: what actually moves the news cycle, what backfires, and what real recovery looks like in the first 72 hours.